Over 10,000 citations in Google Scholar, H-index of 37.

Books Published:

Mark Greeven, George S. Yip and Wei Wei, Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons From China’s Innovators. Cambridge, MA: The MIT Press, 2019.

George S. Yip and Bruce McKern, China’s Next Strategic Advantage: From Imitation to Innovation. Cambridge, MA: The MIT Press, 2016, 290 pages.


George S. Yip and Shameen Prashantham, “Innovation in Emerging Markets”, in Klaus Meyer and Rob Grosse, eds., Oxford Handbook of Management in Emerging Markets, Oxford, UK, 2019, Chapter 15, pp. 351-372.

Manuel Hensmans, Gerry Johnson and George Yip, Strategic Transformation: Changing While Winning, Basingstoke, England: Palgrave Macmillan, 2013, 242 pages.

George S. Yip and G. Tomas M. Hult, Total Global Strategy, 3rd edition, Pearson, 2012, 295 pages.

George S. Yip and Audrey Bink, Managing Global Customers: An Integrated Approach, Oxford, England: Oxford University Press, 2007, 272 pages.

Rick Delbridge, Lynda Gratton, Gerry Johnson, et al., The Exceptional Manager, Oxford University Press, 2006, 264 pages.

Birkinshaw, Julian, Sumantra Ghoshal, Constantinos Markides, John Stopford and George Yip, eds., The Future of the Multinational Company, Chichester, U.K.: John Wiley & Sons, 268 pages, 2003.

Yip, George S., Total Global Strategy II: Updated for the Internet and Service Era, Upper Saddle River, NJ: Prentice Hall, 299 pages, 2003.

Polish edition as Strategia Globalina, Warsaw: Polskie Wydawnictwo Ekonomiczne, 2004.

 Kozminski, Andrzej K. and George S. Yip, editors, Strategies for Central and Eastern Europe, London: Macmillan Business, 320 pages, 2000.

Yip, G.S., Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (Updated Edition—After the Crisis)  (2000), Cambridge, MA: Perseus Publishing.

Yip, G.S., Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region, Reading, MA: Addison Wesley/Perseus Books 400 pp., 1998.

Yip, G.S., Total Global Strategy: Managing for Worldwide Competitive Advantage, Business School Edition, Englewood Cliffs, NJ: Prentice Hall, 261 pp., 1995.

Yip, G.S., Total Global Strategy: Managing for Worldwide Competitive Advantage, Englewood Cliffs, NJ: Prentice Hall, 317 pp., 1992, 2nd and 3rd printing, 1992, 4th printing 1993, 5th printing 1994, 6th printing 1996.

Summarized in print by Soundview Executive Book Summaries, August 1992.

Summarized in audio-tape by Audio-Tech Book Summaries.

Published in CD-ROM format by Allegro New Media.

Spanish edition as Globalización, Editorial Norma, S.A., Bogotá, Colombia, 1994.

Norwegian edition as Global Strategi, Dublin: Green Valley University Press Ltd., 1994.

Korean edition, Seoul: Gimm Young Sa, 1994.

Danish edition as Total Global Strategi, Copenhagen: Sander/Systime, 1994.

Japanese edition, Tokyo: The Japan Times, 1995.

Polish edition as Strategia Globalina: Swiatowa Przewaga Konkurencyjna, Warsaw: Pansowe Wydawnictwo Ekonomiczne, 1996.

German edition as Management des Globalen Wettbeverbs, Wiesbaden: Gabler Verlag, 1996.

Portuguese edition as Globalizacao, Sao Paulo: Editora SENAC, 1996.

Chinese edition, Taiwan: Hwa-Tei Publishing Company, 1996.

Yip, G.S., Barriers to Entry: A Corporate Strategy Perspective, Lexington, MA: Lexington Books, D.C. Heath, 222 pp., 1982, 2nd printing 1985.

 Book Chapters Published:

Bruce McKern, George S. Yip and Dominique Jolly, “Innovation Strategies of MNCs in China and their Contribution to the National Ecosystem”, in Xiaolan Fu and Bruce McKern, eds., Oxford Handbook of China Innovation, Oxford, UK, forthcoming 2019.

Shameen Prashantham and George S. Yip, ““Local Firms within Global Value Chains:

From Local Assembler to Value Partner”, in Klaus Meyer and Rob Grosse, eds., Oxford Handbook of Management in Emerging Markets, Oxford, UK, 2019, Chapter 24, pp. 591-608.

George S. Yip and Audrey Bink, “Organisational structures in global account management,” in Dian Woodburn and Kevin Wilson (eds.) Handbook of Strategic Account Management, Chichester, UK: Wiley, 2014, pp. 337 – 354.

Yip, George S., Foreword in GMAC, Disrupt or Be Disrupted – A blueprint for change in management education, San Francisco: Jossey-Bass, 2013, pp. vii – ix.

Muel Kaptein and George S. Yip, “The Future of Business School Research: The need for Dual Research Methodologies,” in Mette Morsing and Alfins Sauquet Rovira, Business Schools and their Contribution to Society, London: Sage, 2011, pp.125 – 132.

Huaichuan Rui, George S. Yip and Shameen Prashantham, “How Different Are Chinese Acquisitions? Adding An Indian Perspective,” in Karl P. Sauvant, with Wolfgang Mascheck, and Geraldine McAllister, editors, Foreign Direct Investment for Emerging Markets: The Challenges Ahead, Palgrave Macmillan, 2010, chapter 10, pp. 173-196.

George S. Yip, “Toward a Total Global Strategy,” Qfinance: The Ultimate Resource, Qatar Financial Centre Authority, Bloomsbury, London, 2009, pp. 822 – 824.

Andrew Lambert and George Yip, “ The Global Manager: Challenges and Opportunities for HR,” in G. P. Sudhaker and Sumati Reddy, The Global Manager, Hyderabad, India: The Icfai University Press, 2008, chapter 8, pp. 92 – 102.

Andrew Lambert and George Yip, “ Rewards and Benefits for Global Managers,” in G. P. Sudhaker and Sumati Reddy, The Global Manager, Hyderabad, India: The Icfai University Press, 2008, chapter 15, pp. 219 – 232.

Alan M. Rugman, George S. Yip, and Alina Kudina, “The Regional Dimension of UK Multinationals,” in Alan M. Rugman, ed., Research in Global Strategic Management Volume 13: Regional Aspects of Multinationality and Performance, Elsevier Science, 2007, pp. 297 – 316.

George S. Yip,  G. Tomas M. Hult, and Audrey Bink, “Static Triangular Simulation as a Methodology for Strategic Management Research,” In Research Methodology In Strategy and Management, Vol. 4, David J. Ketchen and Donald D. Bergh, Eds., Oxford, United Kingdom: Elsevier JAI, 2007, pp. 121-160.

Gerry Johnson and George S. Yip, “Transforming Strategy,” chapter in Rick Delbridge, Lynda Gratton, Gerry Johnson, et al., The Exceptional Manager, Oxford University Press, 2006.

George S. Yip and Ruiming Lin, “Reflection: The Role of Geography,” in Global Future: The Next Challenge for Asian Business, editors, Arnoud De Meyer, Pamela C. M. Mar, Frank-Jürgen Richter, and Peter Williamson, (World Economic Forum), Singapore: John Wiley & Sons, 2005, pp. 189-220.

Angela Andal-Ancion and George S. Yip, “The Challenge of Multi-Member Alliances, ” in Michael A. Trick, ed. Global Corporate Evolution: Looking Inward or Looking Outward, Pittsburgh: Carnegie Mellon University Press, 2004, pp. 235-243.

Aguilera, Ruth V. and George S. Yip, “Corporate Governance and Globalization: Toward An Actor-Centered Institutional Analysis.” Chapter in Creating Value from Global Strategy, eds. Africa Arino, Pankaj Ghemawat and Joan E. Ricart, London: Palgrave, 2004.

Leung, Anthony and George S. Yip, Chapter 7, “The Global OEM: The Transformation of Asian Supplier Companies,” in Julian Birkinshaw, Sumantra Ghoshal, Constantinos Markides, John Stopford and George Yip, eds., The Future of the Multinational Company, Chichester, U.K.: John Wiley & Sons, 2003, pp. 86-99.

Tallman, Stephen B., and Yip, George S., Chapter 12 “Strategy and the Multinational Enterprise,” in Alan M. Rugman and Thomas L. Brewer, editors, The Oxford Handbook of International Business, Oxford, England: Oxford University Press, 2001, pp. 317-348.

Yip, George S., “Bases of Competitive Advantage,” in Stuart Crainer and Des Dearlove, eds., Financial Times Handbook of Management. London: Financial Times/Prentice Hall, 2nd edition, 2001, pp. 253-263.

Yip, George S., “Global Strategy in the 21st Century,” in Stuart Crainer and Des Dearlove, eds., Financial Times Handbook of Management. London: Financial Times/Prentice Hall, 2nd edition, 2001, pp. 150-163; reprinted in Mariana Mazzucato, ed. (2002), Strategy for Business: A Reader,” London: Sage Publications. Republished in Mariana Mazzucato, ed., Strategy for Business: A Reader, London: Sage Publications, 2002, Ch. 18, pp. 358-368.

Kozminski, A. and Yip, G. (2000) “Conclusion: the Sun Rises in the East.” In Kozminski, A. and Yip, G. (eds.): Strategies for Central and Eastern Europe. Basingstoke: Macmillan.

Kozminski, A., Yip, G. and Dempster, A. (2000) “Evaluating the Central and Eastern European Opportunity: Eastern Promise.” In Kozminski, A. and Yip, G. (eds.): Strategies for Central and Eastern Europe. Basingstoke: Macmillan.

Yip, G.S., ‘Globalization Strategies of Japanese Firms,’ in Restructuring Japanese Business for Growth: Strategy, Finance, Management, and Marketing Perspectives, Aggarwal, R. (Ed.), Amsterdam: Kluwer Academic Publishers, 1999.

Roos, J., Yip, G.S. and Johansson, J.K., ‘Using Partial Least Squares and LISREL to Research International Strategies,’ in Statistical Models for Strategic Management, Ghertman, M., Obadia, J. and Arregle, J-L. (Eds.), Amsterdam: Kluwer Academic Publishers, 1997.

Yip, G.S., ‘A ‘Borderless’ World: Issues and Evidence,’ pp. 87-107  in Current Issues in International Business, Shepherd, W.F. and Islam, I. (Eds.), Cheltenham, United Kingdom: Edward Elgar Publishing Ltd., 1997.

Conn, H.P. and Yip, G.S., ‘How to Avoid Common Mistakes in Globalization,’ pp. 123-129 in 1997 Handbook of Business Strategy, from the publishers of Journal of Business Strategy (Eds.), New York: Faulkner & Gray, 1996.

Yip, G.S., ‘New Strategic Challenges Facing the Global Company,’ pp. 77-103 in Corporate Strategies in the Pacific Rim: Global Versus Regional Trends, Simon, D.F. (Ed.), Routledge, 1995.

Yip, G.S., ‘An Integrated Approach to Global Competitive Strategy,’ pp. 180-194 in Frontiers of Management, Mansfield, R. (Ed.), London: Routledge, 1989.

Quelch, J.A. and Yip, G.S., ‘Achieving System Cooperation in Developing the Market for Consumer Videotex,’ pp. 279-307 in Marketing in an Electronic Age, Buzzell, R.D. (Ed.), Boston: Harvard Business School Press, 1985.   

 Journal Articles Published:

George Yip and Bruce McKern, “Innovation in Emerging Markets  – The Case of China, “ International Journal of Emerging Markets, Vol. 9, No. 1, January 2014, pp. 2 – 10.

Christoph Senn, Axel Thoma, and George S. Yip, “Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets,” California Management Review, Spring 2013, Vol. 55, No. 3, pp. 27–59.

Gerry Johnson, George Yip and Manuel Hensmans, “Achieving Successful Strategic Transformation,” MIT Sloan Management Review, Spring 2012, pp. 25-32.

George S .Yip, “Using ‘action strategy’ to transform a business school,” Global Focus (EFMD), February 2012, pp. 46-49.

John Wilkes, George S. Yip and Kevin Simmons, “Creating a Flexible Approach to Performance Management” Journal of Business Strategy, Vol. 32, No. 5, 2011, pp. 22- 34.

Timothy M. Devinney, George S. Yip and Gerry Johnson, “Using Frontier Analysis to Evaluate Company Performance,” British Journal of Management, 21 (4), 2010, 921-938.

Alina Kudina, Alan M. Rugman, and George S. Yip, “The Link Between Multinationality and the Return on Foreign Assets,” The Multinational Business Review, 17 (3) 2009, pp. 123-142.

Pierre J. Richard, Timothy M. Devinney, George S. Yip and Gerry Johnson, “Measuring Organizational Performance as a Dependent Variable: Towards Methodological Best Practice,” Journal of Management, 35, 3, June 2009, pp. 718-804.

George S. Yip, Timothy M. Devinney and Gerry Johnson, “Measuring Long Term Superior Performance,” Long Range Planning, Vol. 43, No. 3, 2009, pp. 390-413.

Didier Bonnet and George S. Yip, “Strategy Convergence,” Business Strategy Review, Spring, 20 (2) 2009, 50-55.

Alan Rugman, George Yip and Saliya Jayaratne, “A Note on Return on Foreign Assets and Foreign Presence for UK  Multinationals, British Journal of Management, Vol. 19 (2), 2008, pp. 162-170.

Kristina Makipere and George S. Yip, “Sustainable Leadership, Business Strategy Review”, Winter, 19 (1), 2008, pp. 64-67.

Alina Kudina, George S. Yip. Harry V. Barkema, “Born Global,” Business Strategy Review, Vol. 19, No. 4, Winter 2008, pp. 38-44.

Huichuan Rui and George S. Yip, “Foreign Acquisitions by Chinese Firms: A Strategic Intent Perspective,” Journal of World Business, Vol. 43, No. 3, 2008, pp. 213-226.

George Yip,  Yacine Chibane, Melanie Knight and Leyton Lark, “A clearer world view of services,” CPO Agenda, Vol. 3, No. 4, Winter 2007-2008, pp. 18-26.

George S. Yip and Audrey Bink, “Managing Global Accounts,” Harvard Business Review, Vol. 85, No. 9, September 2007, pp. 102-111.

Gerry Johnson and George S. Yip, “Transforming Strategy,” Business Strategy Review, 18/1 Spring 2007, pp/. 11-15.

George S. Yip, Alan M. Rugman, and Alina Kudina, “International Success of British Companies,” Long Range Planning, Vol. 39/3, 2006, pp. 241-264.

Angela Andal-Ancion and George Yip, “Smarter ways to do business with the competition,” European Business Forum, No. 21, Spring 2005, pp. 32 – 36.

Yip, George, and Anna Dempster, “Using the Internet to Enhance Global Strategy,” European Management Journal, 23/1, February 2005, pp. 1-13.

Yip, George S., “Using Strategy to Change Your Business Model,” Business Strategy Review, Summer 2004, Vol. 15, Issue 2, pp. 17-24.

Ng, Cecilia S.V., and George S. Yip, “Japan’s Coming Competitive Renaissance,” Strategy & Business, March 2004, Issue 34, pp. 46-57.

Andal-Ancion, Angela A., Phillip A. Cartwright and George S. Yip, “The Digital Transformation of Traditional Businesses,” Sloan Management Review, Vol. 44, No. 2, Summer 2003, 34-42.

Andal, Angela A. and George S. Yip, “Advantage Amnesia,” Business Strategy Review, Vol. 13, No. 1, Spring 2002, pp. 1 to 12.

Yip, George S., and Chris Voss, “The Americans Are Coming—to Europe’s B-Schools,” Strategy & Business, Vol. 24, Third Quarter 2001, pp. 14-15.

Montgomery, David B. and Yip, George S., “The Challenge of Global Customer Management,” Marketing Management, Vol. 9, No. 4, Winter 2000, pp. 22-29.

Yip, George S., “Global Strategy in the Internet Era,” Business Strategy Review, Vol. 11, No. 2, Winter 2000, pp. 1 to 14.

Yip, G.S., Gomez J.B., and Monti, J., ‘Role of the Internationalization Process in the Performance of Newly Internationalizing Firms,’ Vol. 8, No. 3, Journal of International Marketing, 2000, pp. 10 – 35.

Schlie, Erik and George S. Yip, “Regional Follows Global: Strategy Mixes in the World Automotive Industry,” European Management Journal, Vol. 18, No. 4, August 2000, pp. 343-354.

 Singh, Kulwant, and George S. Yip, ‘Strategic Lessons from the Asian Crisis’, Long Range Planning, October 2000, pp. 706-729.

Monti, J. A., and G. S. Yip, ‘Taking the High Road When Going International,’ Business Horizons, July-August 2000, pp. 65-72.

Ramachandran, K. and Yip, G. S., (2000) ‘It’s Time to Glocalise Now,’ General Management Review (India), 2,1, pp. 40-47.

Christmann, P., Day, D.L., and Yip, G. S. ‘The Relative Influence of Country Conditions, Market Structure and Business Strategy on MNC Profitability.’ Journal of International Management, 5, 1999, pp. 241-265.

Montgomery, D., and Yip, G.S., ‘Statistical Evidence on Global Account Management Programs’,’ Thexis, Vol.4, September 1999, pp. 10-13.

Yip, George S., Johan Roos, and Johny K. Johansson, ‘Effects of Nationality on Global Strategy,’ Management International Review, Vol. 37, No. 4, October- December 1997, pp. 365-384.

Yip, George S., ‘Patterns and Determinants of Global Marketing,’ Journal of Marketing Management, 13, pp. 153-164, 1997.

Conn, H. P. and Yip, G.S., ‘Global Transfer of Critical Capabilities,’ Business Horizons, 40, 1, pp. 22-31, January-February 1997.

Yip, G.S. and Madsen, T.L., ‘Global Account Management: The New Frontier in Relationship Marketing,’ International Marketing Review, 13, 3, pp. 24-42, special issue on Global Marketing Implementation, 1996.

Lovelock, C.H. and Yip, G.S., ‘Developing Global Strategies for Service Businesses,’ California Management Review, 37, 3, pp. 64-86, Winter 1996.

Republished in H. Thomas, D. O’Neal, and R. Alvarado, Strategic Discovery: Competing in New Arenas (Chichester, UK: John Wiley & Sons, 1997).

Yip, G.S., ‘Global Strategy as a Factor in Japanese Success,’ The International Executive, 38, 1, pp. 145-167, special issue on Japan, January/February 1996.

Roos, Johan, von Krogh, Georg, and Yip, George S., ‘An Epistemology of Globalizing Firms,’ International Business Review, 3, 4, pp. 395-409, special issue on Organization’s Knowledge, Knowledge Transfer and Cooperative Strategies, November/December 1994.

Yip, G.S., ‘Industry Drivers of Global Strategy and Organization,’ The International Executive, 36, 5, pp. 529-556, September/ October 1994.

Johansson, J.K. and Yip, G.S., ‘Exploiting Globalization Potential: U.S. and Japanese Strategies,’ Strategic Management Journal, 15, pp. 579-601, October 1994.

Yip, G.S., Contributed to ‘The Coming and Going of the Global Corporation’, Fleenor, Debra, Columbia Journal of World Business, pp. 7-16, Winter 1993.

Yip, G.S., ‘A Performance Comparison of Continental and National Businesses in Europe,’ International Marketing Review, 2, pp. 31-39, 1991.

Yip, G.S., and Coundouriotis, G.A., ‘Diagnosing Industry Globalization Potential: The World Chocolate Confectionery Industry,’ Planning Review, pp. 4-14, January/February 1991. This article won a first prize in The Planning Forum’s Case Study Contest, 1991.

Yip, G.S., ‘Global Strategy…In a World of Nations?’, Sloan Management Review, 31, 1, pp. 29-41, Fall 1989. Designated as a Sloan Management Review ‘Classic Reprint.’

Republished in The Strategy Process: Concepts, Contexts, Cases, Mintzberg, H. and Quinn, J.B., 2nd Edition, Englewood Cliffs, NJ: Prentice-Hall, pp. 693-702, 1991.

Republished in Global Marketing Management: Cases and Readings, Buzzell, R.D., Quelch, J.A. and Bartlett, C.A., 3rd Edition, Reading, MA: Addison-Wesley, pp. 30-52, 1995

Republished in Smart Globalization: Designing Global Strategies, Creating Global Networks, Anil K. Gupta and D. Eleanor Westney, Jossey-Bass, 2003.

Republished in Julian Birkinshaw, ed., Strategic Management (The International Library of Critical Writings on Business and Management), Edward Elgar, 2003.

Yip, G.S., Loewe, P.M., and Yoshino, M.Y., ‘How to Take Your Company to the Global Market,’ Columbia Journal of World Business, 23, 4, pp. 37-48, Winter 1988.

Republished in International Strategic Management: Challenges and Opportunities, Root, F.L. and Visudtibhan, K. (Eds.), Washington, DC: Taylor and Francis, 1992.

Republished in Readings in International Business, Aliber, R.Z. and Click, R.W., Cambridge: The MIT Press, 1993.

Yip. G.S., ‘Who Needs Strategic Planning?’, Journal of Business Strategy, 6, 2, pp. 30-42, Fall 1985.

Yip, G.S., ‘Diversification Entry: Internal Development versus Acquisition,’ Strategic Management Journal, 3, pp. 331-345, October-December 1982.

Yip, G.S., ‘Gateways to Entry,’ Harvard Business Review, pp. 85-92, September-October 1982. Reprinted in Marketing News, 17, 6, pp. 3-19, March 18, 1983.

Republished in Marketing Renaissance, Hamermesh, R.G. (Ed.), New York: Wiley, 1985.

Republished in The CFA Study Guide Level II, Charlottesville: Institute of Chartered Financial Analysts, 1988.

 Monographs Published:

 Andrew Lambert with George Yip, The Challenge of Operating Globally, Corporate Research Forum, London, April 2007, 101 pages.

George S. Yip, Alan M. Rugman, and Alina Kudina, “The International Success of British Companies: An Industry Perspective,” Advanced Institute of Management Research Executive Briefing, 2006.

 Other Articles Published:

George Yip, “Where is global account management headed?” Velocity, Vol. 14, No. 3 & 4, 2012, p. 52.

George Yip, “How to Make Research Relevant for Managers, “Financial Times, 14 February 2011, p. 13.

Aguilera, Ruth, and George Yip, “Global strategy faces local constraints,” FT Mastering Corporate Governance, Financial Times, 27 May 2005, pp. 4-5.

Yip, G.S., ‘Toward a New Global Strategy,’ Chief Executive, No. 100, pp. 66-67, January/February 1996.

Yip, G.S., ‘Going Global,’ CEO Outlook, 1, 6, pp. 3-12, July/August 1995.

Yip, G.S., ‘Competitive Advantage,’ Executive Excellence, 10, 10, pp.18-19, October 1993.

Yip, G.S., ‘Implementing Total Global Strategy for Worldwide Competitive Advantage,’ The Planning Forum Network, 6, 7, pp. 1, 11, September 1993.

Yip, G.S., ‘Understanding Global Strategy, The Strategist, pp. 9-15, April 1993.

Yip, G.S., ‘Total Global Strategies,’ Global Executive, pp. 16-20, March/April 1993.

Lloyd, B., ‘The Outlook for Globalization,’ Leadership and Organization Development Journal, 17, 5, pp. 18-23, 1996 (interview of G.S. Yip)