George S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School in London and former Associate Dean; and Distinguished Visiting Professor, D’Amore-McKim School of Business at Northeastern University in Boston. Previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School in Shanghai, Dean of Rotterdam School of Management – Erasmus University, and Harvard, UCLA, Cambridge Judge (Beckwith Professor of Marketing and Strategy) and London Business School (Professor of Strategy and Associate Dean, MBA). Former Lead Senior Fellow of the UK’s Advanced Institute of Management Research. Life Fellow of Academy of International Business. Editorial Advisory Board of MIT Sloan Management Review and International Advisory Board of California Management Review.

Previous business positions include Vice President and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards.

His latest book is Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons From China’s Innovators (The MIT Press, 2019). His previous book China’s Next Strategic Advantage: From Imitation to Innovation (The MIT Press, 2016) has endorsements from the current or former CEOs of BP, Dow Chemical and DSM, and a Nobel Prize Winner in Economics. The Economist called it “a bold thesis.” Another previous book is Strategic Transformation (Palgrave Macmillan, 2013). The Financial Times said “Strategic Transformation is the chief executive’s in-depth guide to how to sustain and refresh strategy over time.” An earlier book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992; has been published in ten languages, and  a 3rd edition in 2012. Other books include Managing Global Customers (Oxford University Press, 2007)Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (Addison Wesley/Perseus Books, 1998 and updated edition 2000) and Strategies for Central and Eastern Europe (Macmillan Business, 2000).

He holds B.A. and M.A. degrees in economics from Cambridge University; and MBAs from Cranfield School of Management and Harvard Business School, and a doctorate from Harvard. He is Chinese with American and British nationalities. Resident in the USA with regular visits to the UK.

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Book cover high resManaging Global Customers George YipTotal Global Strategy George YipST Book Cover