Internationalization Strategies for Companies from Emerging Economies

Professor George Yip talked about how companies from emerging economies can develop successful international strategies. His talk also covered how to:

• identify bases of competitive advantage for going international
• use innovation to create competitive advantage
• develop strategies for dealing with foreign competitors both at home and overseas
• evolve over time the international strategy and organisation of the company
• use foreign acquisitions effectively

He provided examples of successful internationalisation by both Chinese and Indian companies.